A classic hit campaign which broke all barriers in terms of style, machoism and boldness in Indian TV Advertising during the 1980s. An instant favourite the TVC showed Dilip Tahil jumping from his balcony in a rob and a VIP Frenchie brief rescuing a girl from a roadside romeo. Quite a superhero type!
The print ad from the campaign shows a grab from the TVC.
If you think this is stretching things a bit too far…
You should see the product!
VIP Frenchie. The compact and precise designer brief with a real manly stretch. The world is switching to it in a big way, and so are our major cities! A real international choice from VIP for our men of style and action.